The Little Rock DMA is conveniently located in the center of Arkansas. The DMA offers a diverse lifestyle with a mix of the urban contemporary pace of Little Rock as well as many small rural farming communities. The entire DMA is over 25,000 square miles. The diverse economy provides for stable growth and employment, as well as consistent economic opportunities. Service related business account for 24% of the employment, followed by trade, manufacturing and government. Several Fortune 500 companies have operations or are based in Arkansas. Some of these include WAL-MART, ACXIOM, INTERNATIONAL PAPER, KIMBERLY CLARK, ALLTEL, DILLARD'S and TYSON. The future looks very bright for the Little Rock Market with projected 25% increase in retail sales over the next five years, and a 27% increase in EBI. With the development of new highway infrastructure throughout the state, we anticipate a bright future for the Little Rock Market. Interested in advertising on the # 1 station in Arkansas? Below is a summary of market facts. For more information, contact a KATV Account Executive listed below by either e-mail (click the name), or call the number listed. The telephone area code for Little Rock is 501 - if you are calling from outside the central Arkansas area. |
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